From Business Objectives to an Agentic AI enabled future
A Business Outcome focused “Bridge to Agentic AI” using Jobs to be Done [1] principles Paul Bertucci – Strategic/Distinguished Architect
Author name: Paul Bertucci
Paul brings a history of focusing on customer excellence, value and vision, marrying the business strategy of an organisation with the strategic architecture discipline needed to enable it. An industry veteran of more than 35 years with many of the world's leading companies, he is the author of numerous books, papers, frameworks, methodologies, standards and points of view spanning data, AI, agentic capabilities, strategy and business acumen, and has driven product, technology and architecture direction for major global companies for decades. He is quick to understand what a client is looking for and how they can achieve their vision. His career spans a distinguished and certified Strategic Architect role at Salesforce over six years, Chief Architect at Symantec and Autodesk, Chief Technology Officer positions at Turnberry, Callixa, Diginome and Lead With Architecture, and Chief Data Architect roles at Symantec, Autodesk, and Veritas. He founded global consulting organisations, has authored eleven best-selling technology books, and is a regular presenter at Dreamforce, SF World Tours, Oracle World, Informatica World, Microsoft Summits and TechEd, and MIT's CDOIQ Symposium, among others. He apprenticed under Dr Peter Chen, the originator of the entity relationship model, and is a globally recognised expert in data, canonical, and semantic and context models, ontologies and taxonomies, data fabrics, and data, AI and agentic governance. At 236 Works, Paul brings that strategic architecture depth to the operating models we build. His focus spans data strategy and governance, master data management, AI readiness and governance, and agentic architecture, so that when technology and AI arrive, they stand on solid operational foundations.
