Author name: Giggsy Jayaweera

Giggsy Jayaweera is the Founder and CEO of 236 Works, the boutique Operational Excellence consultancy. He brings more than 22 years driving sales operations and business transformation across telecommunications and cloud communications, with senior roles at 8x8 and RingCentral, head of sales operations at CityFibre through the UK full-fibre build, and the Salesforce implementation at Exponential-e that helped grow revenue from one to three million pounds a month. He founded 236 Works on a simple belief: world-class businesses are built on operational foundations first, and only then does technology, including AI, deliver real returns instead of expensive noise.

Consultants and AI: where the value actually sits

Giggsy Jayaweera / 07/10/2026

Say the word “consultant” to most business owners and you can watch them reach for the exit. I understand why.

Why we’ve started a Journal

Giggsy Jayaweera / 07/10/2026

Our Insights articles are written carefully. They take time, they get edited, and they’re meant to be referred back to.

The AI Paradox: Racing Toward a Customer Experience We’re Not Ready For

Giggsy Jayaweera / 15/12/2025

“The question isn’t whether AI will transform the customer journey. It’s whether we’re transforming it with intention or in desperation.”

Learning & Development

From Cost Center to Growth Engine: The Business Case for L&D

Giggsy Jayaweera / 22/07/2025

“L&D isn’t just a perk, it’s a performance engine. When teams are under-enabled, no amount of strategy or tooling can

Operational Excellence

The Silent Crisis: The Forgotten Art of Operational Excellence

Giggsy Jayaweera / 17/04/2025

“Operational Excellence isn’t built on technology, it’s built on intentional design. When the foundation is weak, no amount of digital